BRILA Announces Participation in SEMA Show 2026, Bringing Premium Japanese Glass Coating Technology to the Global Market
BRILA, a premium automotive coating brand, is pleased to announce its participation in SEMA Show 2026, one of the world’s largest automotive aftermarket trade shows, taking place in Las Vegas, Nevada, USA, from November 3 to 6, 2026.
■ Background and Purpose of Our Participation
BRILA has developed a range of premium glass coating products based on professional car detailing expertise and technologies cultivated in Japan.
At SEMA Show 2026, BRILA will showcase its latest products and present coating solutions designed for professional and business customers.
At our booth, we will introduce BRILA’s distinctive quality and coating solutions to professional detailers, coating installers, distributors, and automotive-related businesses interested in adding BRILA products to their portfolio.
■ Event & Exhibition Details
Event: SEMA Show 2026
Dates: Tuesday, November 3 – Friday, November 6, 2026
Venue: Las Vegas Convention Center, Las Vegas, Nevada, USA
Exhibition Area: North Hall
Booth: #12775
■ New Product Lineup
・Products for Professional & Business Use
BRILA Premium Body Glass Coating GEN2
Model: PSA901G2
BRILA Premium Body Glass Coating GEN2 sets a new standard for premium automotive coatings.
Its organic polysilazane formula creates a strong glass-like structure that delivers excellent chemical resistance, stain resistance, adhesion, scratch resistance, and outstanding durability.
The cured glass-based coating layer provides superior resistance to contamination compared with conventional siloxane- and polymer-based coatings.
BRILA MATTE Body Glass Coating
Model: PSA909
BRILA MATTE Body Glass Coating is specially designed for vehicles with matte finishes.
Formulated to preserve the original matte appearance without adding unwanted gloss, its advanced silicone technology provides exceptional water and oil repellency as well as excellent water-shedding performance.
It enhances and protects the vehicle’s distinctive appearance, making it an ideal solution for high-end and premium vehicles.
BRILA PPF Body Glass Coating
Model: PSA913
BRILA PPF Body Glass Coating is a next-generation glass coating developed primarily for application over Paint Protection Film (PPF).
Its organic polysilazane and advanced silicone formulation provides excellent water repellency and durability while protecting the treated surface without compromising its original appearance or texture.
The coating is also compatible with conventional gloss-painted surfaces, providing outstanding versatility across a wide range of automotive applications.
・Products for Retail Customers
BRILA Plastic Coating for DIY
Model: PSA987 / PSJ987
BRILA Plastic Coating for DIY helps prevent fading and deterioration of unpainted plastic exterior parts.
Unlike conventional plastic dressings, its silicone-based compounds form a durable, ultra-hard cured coating layer over unpainted plastic surfaces.
The coating restores faded plastic components to a deep, rich black appearance reminiscent of a new vehicle and provides a long-lasting enhanced finish.
BRILA Headlight Cleaner & Coating for DIY
Model: PSA986 / PSJ986
BRILA Headlight Cleaner & Coating for DIY makes it easy to restore headlights that have become yellowed and cloudy with age.
The combination of the polishing action of ultra-fine abrasives and the dissolving action of specialized solvents effectively removes yellowing, oxidation, and surface contaminants.
After cleaning, a next-generation hybrid polysilazane coating forms a durable protective layer for long-lasting protection.
BRILA Wheel Coating
Model: PSA922 / PSJ922
BRILA Wheel Coating delivers excellent water repellency to help prevent dirt and contaminants from adhering to wheel surfaces, making routine maintenance easier.
It helps reduce the adhesion of brake dust, oil, and other road contaminants, allowing dirt to be removed more easily with water.
The coating also significantly enhances gloss and smoothness, creating a refined finish with a premium shine and silky-smooth feel. In addition, it helps reduce the risk of wheel corrosion caused by de-icing salts, salt exposure, and heat generated during driving.
■ Official Social Media
The latest information about our participation at SEMA Show 2026, including product showcases and exhibition updates, will be posted on our official Instagram account.
Instagram: @brila.coatings
